Why you need search engine optimization?

magnifying-glassThe answer to this question is quite simple. Whoever starts operating online with a website, certainly wants that website to live up to its potential to provide certain services or information guests. I do not think there is any person or company to launch a site and does not want more visitors to see it.

The problem comes when we want to promote your website and attract visitors. Depending on the activity and the site profile, this promotion can be done in several ways. For example, if a company has published a presentation on the website, it is possible for this to be done in order to be able to present services to remote potential clients or to attract these clients. In the first variant, the concerned company could promote the site (via cards, TV commercials, the standard headers … etc) in which case the site is now online and can present and offer services, not necessarily to attract customers. In the case of the second variant, the site can be used to “hang” new potential customers via the Internet. Thus, it must be made known to all potential clients of the firm.

Statistics show that approximately 80% of a website traffic comes from ‘organic’ sources, or search engines. A smaller percentage of visits is due to web directories, which can be regarded as a database of sites, categorized by field of activity. The smallest of the traffic is due to direct visitors to the site.

Of all the search engines, the most used is, as you probably expect, is Google, in 70% -80%, followed later by Yahoo and Bing. Due to the huge potential traffic that can be generated by Google, most attention in order to optimize the sites to attract traffic from search engines consent. Thus, there are some unwritten rules that should be respected for design and elaborate a site “liking” of Google.

SEO helps websites gain visitors interested in their services. Specifically, there are companies that offer services (usually for a fee) to optimize websites for display closer to the top of the list of search results for certain words in search engines. In general, these words are chosen so as to describe the activity, or to characterize the services provided by that site. The art of SEO lies in the intelligent choice of these syntaxes, and especially, optimizing your site so that it can be characterized syntax / syntax question. Companies like Jersey City SEO perform these types of advanced techniques. The great advantage of SEO, compared to other marketing techniques is that the site attracts visitors interested in the company’s direct field of activity. While banners or advertisements are presented to all, and can attract visitors only because of their curiosity, SEO techniques are addressed and draw exactly the target site.

Thus, it can be considered that the investment in SEO, even if no immediate effects, is an investment worth making, and it can show a positive return on investment in the future.

However, this technique presents a number of disadvantages. For example, if optimization is not done by a person with extensive knowledge in the field, it may not have the desired effect. There are cases in which ignorance of the website was considered spam, because of the ignorance of the rules and applying SEO techniques. Most often, Black Hat SEO techniques lead to a tragic end for the site that have been applied. This end can be complete exclusion from search results of a search engine. Another disadvantage may be due to the fact that the final result can not be estimated in general. That is the process of optimizing a website can not know for sure the exact result that is reached. It is very difficult for a company that deals with such services to ensure that X and Y keywords your site will be listed first in the search results list. This is influenced by many factors, and most often, these factors can also be an external nature, not related to your site Meanwhile, however if your site gets to be number 1 in the list of results, that does not mean it will stay there. There is always the risk that it be “dethroned” and there is no guarantee for this.

Conclusion

SEO techniques are very useful when applied intelligently. I can say that are vital to a site that wants to be known. Meanwhile, misused can severely damage the site. You have to focus every time the utility site, and secondary to “improve” their search engine. Trends are (even for search engines) to put more emphasis on content quality, fresh content (not copies of other sites) and intake of new information on that site makes available to its visitors. All these things were important both for the human factor (visitors) and machine factor (search engines)

If you have a small business and a presentation website certainly you know that you need SEO. This process involves some complex techniques, rules change all the time, and if you’re not good, you can get lost in the sea of ​​strategies and tips, sometimes contradictory, that you find on the internet.

Obviously, you should know from the beginning that there is a recipe that you can apply it and then wait for the results. The solutions must be tailored to each site separately and the changes occurring in the search engine algorithms.

In the process optimization are a few important things:

– You build / optimizing for the benefit of users. Do not post content that is not useful or easily accessible. Interacting with users interacting with the website and it should be as good. And Google considers sites that offer quality content.

– To use best practices / techniques SEO. And here it is better to rely on the advice of people with experience.

– Do not rush to use optimization techniques that you’re not about, because there is a danger of doing more harm to your website and your search engine results may decline.

It may even have already tried several methods until now: the purchase or exchange of links to various other sites, posting comments on blogs or add many pages of content full of keywords. These techniques may have functioned as a certain extent, but not to help you achieve the desired results. In this case, you can consider the option of recourse to the help of a highly qualified SEO Jersey City firm.

Here are some issues that need to be considered when you decide to work with an SEO company:

  1. Check companies or professionals you work with.
  2. Follow portfolios and see projects that have worked.
  3. Ask for detailed information about how it is going to make your site optimization.

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